1. Define SEO
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them

2. Define Pagination
Pagination is the process of dividing (content) into discrete pages, either electronic pages or printed pages.

3. How and why are unique & accurate page titles important
A title tag tells both users and search engines what the topic of
a particular page is.

4. Why are descriptions important?
A page's description meta tag gives Google and other search engines a summary of what the page is about
5. What is a Meta Tag?
Description meta tags are important because Google might use them as snippets for your pages.
6. How can one improve the structure of a website?
Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines
7. How can a webmaster Optimize Content?
Users know good content when they see it and will likely want to
direct other users to it. This could be through blog posts, social media
8. Why should a webmaster offer quality content and services
 Anticipating these differences in search behavior and
 accounting for them while writing your content (using a good

 mix of keyword phrases) could produce positive results
9. What is an anchor text?  How can it improve your SEO?
Anchor text is the clickable text that users will see as a result of a link,
and is placed within the anchor tag <a href="..."></a>.
10. How can a webmaster Optimize the use of images?
All images can have a distinct filename and "alt" attribute, both of which you should           take advantage of. The "alt" attribute allows you to specify alternative text for the image if it cannot be displayed for some reason
11. Why are heading tags important when dealing with Crawlers?
It is used to define the content of the page and for the proper document layout. Creating descriptive categories and filenames for the documents on your website.
12. How can you make effective use of robots.txt
A "robots.txt" file tells search engines whether they can access
and therefore crawl parts of your site (1). This file, which must be
named "robots.txt", is placed in the root directory of your site (2)

13. Why should you be aware of rel=”nofollow” for links?
Setting the value of the "rel" attribute of a link to "nofollow" will
tell Google that certain links on your site shouldn't be followed
or pass your page's reputation to the pages linked to.
Nofollowing a link is adding rel="nofollow" inside of the link's anchor
tag
14. How does one SEO for Mobile Phones?
Googlebot may not be able to find your site.Googlebot must crawl your site before it can be included in our search index. If you just created the site, we may not yet be aware of it. If that's the case, create a Mobile Sitemap and submit it to Google to inform us of the site’s existence. A Mobile Sitemap can be submitted using Google
Webmaster Tools, just like a standard Sitemap

           Googlebot may not be able to access your site
Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site, and therefore making the site unsearchable. Our crawler for mobile sites is "Googlebot-Mobile". If you'd like your site crawled, please allow any User-agent including "Googlebot-Mobile" to access your site (2). You should also be aware that Google may change its User-agent information at any time without notice, so we don't recommend checking whether the User-agent exactly matches "Googlebot- Mobile" (the current User-agent). Instead, check whether the User-agent header contains the string "Googlebot-Mobile". You can also use DNS Lookups to verify Googlebot
15. How does one notify Google of mobile sites?
If your web site doesn't show up in the results of a Google mobile search even using the site: operator,
16. How does one promote their website in the right ways
While most of the links to your site will be gained gradually, as people discover your content through search or other ways and link to it, Google understands that you'd like to let others know about the hard
17. What are some free webmaster tools?
Yahoo! (Yahoo! Site Explorer) and Microsoft (Bing Webmaster Tools) also offer free tools for webmasters.